This isn't a client project. 95LAB is what happens when our own designers and creative directors have a vision. They live the culture, they do the research, they create the art. They didn't need an agency to find their voice. They just needed the technical foundation to build their lab.
Services
Client
Ahmed & Boujemaa
Year
2024
Website
Challenge
The 95LAB founders are the brand. They are the designers. They are the creative directors.
Triomphant’s role was to provide the digital framework. We shared insights and built their platform. We handled the e-commerce architecture so they could focus on what matters: the art, the ink, and the fashion.
Goal
We built the digital lab. It's a raw, minimalist gallery.
How do you build a website for a brand that runs on « feel, research, history, and inspiration »? The challenge was technical. They needed a platform that was flexible enough for their experiments but solid enough to run an e-commerce operation. It had to feel like an art gallery, not a sales funnel.
Result
We built their digital lab. We handled the complete web design and e-commerce build. The platform is minimalist, raw, and puts the product images first. It's built to function as a gallery, a lookbook archive, and a shop for their limited drops.
A clean, functional platform that gets out of the way and lets the art do the work. We built the technical framework—the shop, the backend, the structure. They just log in, upload their work, and share it with the culture.
Studio & lab for experimental screen printing. A place for art, ideas, and people to meet.
Studio & lab for experimental screen printing. A place for art, ideas, and people to meet.
