October 2024: An ambitious retail vision. February 15, 2025: Launch day. Four months to build everything from strategy to opening.
Services
Client
Year
Website
Challenge
Launch a retail brand in one of Morocco's most competitive categories with a fraction of the budget.
Home appliance retail in Morocco is brutal. Established chains. Aggressive pricing wars. Zero differentiation.
We needed to position Electrobay where competition didn’t exist: customer experience.
Not the fake « customer is king » corporate speak. Real attention to detail. Responsive service. A brand that feels good to buy from.
The kind of retail experience Agadir deserved but never had.
Goal
Customer-centric isn't a marketing slogan. It's operational design.
We built:
- Brand identity that feels approachable, not corporate
- Website optimized for how Moroccans research appliances
- Service standards that prioritize post-purchase experience
- Content that educates instead of pushes
- SEO targeting local first, expansion later
Every decision answered one question: does this serve the customer or not?
Result
Agadir first. Morocco next.
Within weeks: top Google result for « electroménager Agadir. »
Within months: customers from Marrakech, Casablanca, Essaouira. Cities we hadn’t even targeted yet.
The brand transcended its original scope because the foundation was solid. Customer experience creates organic growth.
Marketing budget? Less than 5% of what competitors spend. Results? Better positioning, stronger community, sustainable growth.
Every day breaks a new milestone. SEO gains. Social engagement. Word-of-mouth reach.
Crafting intricate brand narratives for lasting and meaningful impact.
Four months. Complete brand ecosystem.
