Brand identity & digital foundation for an optician that's changing how customers make decisions about their vision.
Services
Client
Year
Website
Challenge
Our client needed a brand refresh to better reflect their evolving business values and appeal to a younger demographic.
No price transparency. No education about options. Service quality depends on how much you’re spending.
Market dominated by established players operating the same way. Zero differentiation. Customer always at information disadvantage.
How do you position a new optique when everyone looks and acts the same?
Goal
Position Glass ACT as the education-first alternative in Agadir's optique market.
Build a brand that customers choose because they feel informed and respected, not because of location or price.
Create digital presence ahead of market behavior—ready for when people start researching eyewear online.
Deliver complete brand foundation that supports launch and long-term growth without needing major corrections.
Result
Complete brand system delivered and ready for deployment.
Market research identified gaps in Agadir’s optique sector. Brand strategy positioned Glass ACT around customer education and transparent service. Identity design signals modern and trustworthy breaks from typical optique aesthetic. Website built with SEO foundation for future market behavior.
Currently in testing phase. Gathering real data.
strategy and marketing approach.
Full launch set for January 2026.
It's setting a new standard for how the sector treats customers.
It's setting a new standard for how the sector treats customers.
